By Barclay Kruse, NSC Chief Communications Officer
"What happens here, doesn't stay here."
Besides being a take-off on the old Vegas marketing slogan, that's a slogan that we in the National Sports Center's media department have started to use as a driving philosophy in many of our media projects.
Here's what that slogan means to us: the teams, families and athletes who travel from around the world to stay and play at the NSC don't leave their experiences on the turf and ice of the NSC. They take their stories, pictures, memories and personal growth experiences back home to share with family and friends who couldn't make the trip. For every single person who travels to play in an event at the NSC, who know there are many more watching and listening for phone calls, texts, tweets, photos and emails sent home by the players and fans here.
My personal feeling is that because we're mostly about youth sports here (sorry adults, I know you're out there too), the stories and experiences from NSC events are shared more passionately, and they sometimes live on, often for a lifetime.
That's also why the NSC has created so many new media products to help everyone here share their experiences with all their family and friends who can't make the trip, giving everyone a little window on what happens here. There's NSCtv, our weekly video show; Kick TV, the daily video show that runs only during Schwan's USA CUP; and NSCwebcast.tv, our live webcasting service that broadcasts selected events live year around. There's also photo galleries of scenes from our larger events, and new this summer a Schwan's USA CUP Twitter account.
And then there's all the media coverage the NSC gets from hometown media covering their local teams. We track that coverage as best we can, and we're always amazed at huge number of impressions we get all over the country and the world. A lot of it is in smaller community weeklies, but it still adds up big time.
I thought about this just today, when I got a Google News feed to a lengthy article in the Northeast Arkansas Times. What happened here that would capture the attention of a mid-sized paper in Arkansas? Well, the Fayetteville High School ultimate team traveled to the NSC on May 16-17 to play in the Ultimate Players Association High School Western USA Championship, where they joined 27 other elite high school ultimate teams from all over Western half of the U.S. The team lost all three of their games, to teams from Kansas, Minnesota and Washington State. But they still got a big article in their hometown newspaper, and the National Sports Center and Blaine, Minnesota got mentioned too.
What happens here, doesn't stay here. It's true.
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