By Barclay Kruse, Schwan's USA CUP Media Director
Everyone knows you can stop by the PUMA World Store in the Sports Hall to buy Schwan’s USA CUP shirts, PUMA jerseys and shoes and various soccer pins. But this is the first year, players and fans can service their caffeine addition.
No, the store employees are not brewing lattes, but they are selling coffee. Schwan’s USA CUP coffee to be specific.
For the first time, Schwan’s USA CUP commissioned a special labeled coffee to be sold at the tournament. The coffee is being sold at the PUMA Store, and also at Tournament Headquarters in the Schwan Center. The coffee is priced at $8 for 10 ounces.
Schwan’s USA CUP coffee is made from100 percent Arabica beans imported by the Danny Panama Coffee Company, which is located in Winona, Minn., using beans produced in Panama. All profits from Schwan’s USA CUP coffee sales go directly to the Friends of the USA CUP scholarship fund, that helps economically disadvantaged players attend the tournament.
The Danny Panama Coffee Company buys "Fair Trade" coffee beans whenever possible. In addition, Danny Panama considers social responsibility in local coffee communities in Panama and donates to schools, orphanages, and other worthy community projects.
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