Looking forward to the PUMA Locker Room Lounge

By Barclay Kruse
NSC Media Director

I was chatting with Teri Vogt, Director of Schwan's USA CUP, in the hall the other day about our new Schwan's USA CUP presenting sponsor, PUMA. Teri is pumped about this new partnership, and while a lot of PUMA's ideas are still being firmed up, she said the affect on customers -- you -- will be real, and noticeable.

One of the neat things PUMA will bring to the tournament is the PUMA Locker Room Lounge, in their words, "A Place to See and Be Seen." PUMA's concept for the lounge is a large, PUMA-branded, soccer ball shaped tent, 44 feet across, that will be able to hold 180 people.

Inside will be visual displays of real soccer stars lockers, a video game zone, a sectioned-off cool zone with misters and music listening stations, an online chat room where players can check email and upload photos. Sure to be a hit will be the green screen photo booth, where players can have their photos taken "in action," and in locations like real World Cup Stadiums. The photo will then be emailed to the player in the form of a personal trading card.

Teri said the location of the PUMA Locker Room Lounge on the NSC campus has not been determined.

This is just one example of the energy PUMA is bringing to their Schwan's USA CUP sponsorship.

"They've got so many creative and energetic ideas," Teri said. "It's going to be really fun to follow what they develop over the coming months."